Paramount Pictures and Renault take a lead in UK mobile advertising with ScreenTonic
ScreenTonic leads the path in converting major brands to mobile.
Paramount Pictures and Renault are two of the major brands spearheading the drive in UK mobile advertising with high profile campaigns run by ScreenTonic, Europe’s leading mobile advertising company.
ScreenTonic has been running banner ads as part of the promotional campaign for Shrek 3 by Paramount Pictures. The Shrek 3 banner ads appear on the Orange World mobile portal and allow users to click through to Paramount Picture’s mobile internet site offering information and free Shrek 3 downloads including video trailers, wallpapers and ringtones.
This is the fourth film release over the past year where Paramount Pictures has chosen mobile as part of its media plan and reflects its commitment to this new channel. The previous films include “You Me and Dupree”, “Babel” and “Goodbye Bafana”.
“We are seeing an increase in demand and bookings by major brands to advertise on Orange World, and we are now moving to the stage where leading advertisers and their agencies are including mobile as an element in their overall digital plan,” said Steve Ricketts, Head of Third Party Services, Orange.
ScreenTonic is also running a high profile mobile advertising campaign, alongside other media, to launch the special edition Renault Clio by Rip Curl model. The Renault ads are running across the Orange World, Mobizines, Digital Spy and Reporo mobile portals. Visitors clicking on the banners click through to a special mobile internet site which has a click to call option to order a brochure as well as providing video downloads.
This is the first mobile banner campaign Renault has launched in the UK and is also the first time a brand uses click to call as the primary response mechanism.
”The fact that we are running major mobile advertising campaigns integral to multichannel promotions for leading global brands shows that mobile advertising has reached a tipping point in the UK,” said Jana Eisenstein, who heads up ScreenTonic in the UK. “The leading agencies and brands are looking closely at these high profile mobile campaigns and making moves to include mobile in future digital marketing plans.”
Paramount Pictures and Renault are two of the major brands spearheading the drive in UK mobile advertising with high profile campaigns run by ScreenTonic, Europe’s leading mobile advertising company.
ScreenTonic has been running banner ads as part of the promotional campaign for Shrek 3 by Paramount Pictures. The Shrek 3 banner ads appear on the Orange World mobile portal and allow users to click through to Paramount Picture’s mobile internet site offering information and free Shrek 3 downloads including video trailers, wallpapers and ringtones.
This is the fourth film release over the past year where Paramount Pictures has chosen mobile as part of its media plan and reflects its commitment to this new channel. The previous films include “You Me and Dupree”, “Babel” and “Goodbye Bafana”.
“We are seeing an increase in demand and bookings by major brands to advertise on Orange World, and we are now moving to the stage where leading advertisers and their agencies are including mobile as an element in their overall digital plan,” said Steve Ricketts, Head of Third Party Services, Orange.
ScreenTonic is also running a high profile mobile advertising campaign, alongside other media, to launch the special edition Renault Clio by Rip Curl model. The Renault ads are running across the Orange World, Mobizines, Digital Spy and Reporo mobile portals. Visitors clicking on the banners click through to a special mobile internet site which has a click to call option to order a brochure as well as providing video downloads.
This is the first mobile banner campaign Renault has launched in the UK and is also the first time a brand uses click to call as the primary response mechanism.
”The fact that we are running major mobile advertising campaigns integral to multichannel promotions for leading global brands shows that mobile advertising has reached a tipping point in the UK,” said Jana Eisenstein, who heads up ScreenTonic in the UK. “The leading agencies and brands are looking closely at these high profile mobile campaigns and making moves to include mobile in future digital marketing plans.”
Volver