With the ScreenTonic advertising solution, mobile carriers and portals generate new revenue while offering users a rich and enjoyable experience.
ScreenTonic draws on its unique technological expertise and experience of the advertising market to design the advertising solution best geared towards the requirements of each carrier or portal. Powerful, customizable and easy to deploy, its solution guarantees targeted delivery of most relevant ads to the end-users.
A comprehensive solution: all the power of the STAMP™ technology combined with the sales expertise of a mobile Internet specialist.
ScreenTonic provides an advertising solution that encompasses the entire value chain, from defining the inventory to delivering the ads and generating detailed reports. ScreenTonic's offering is composed of 3 main activities: ad serving, ad management and ad sales as illustrated in graph below.
The assurance of targeted ad delivery, guaranteeing the best return on investment for advertisers.
Based on its experience of delivering over 2,500 mobile campaigns, ScreenTonic has perfected the most effective methods for placing ads on the mobile Internet without disturbing cell phone users. ScreenTonic therefore adds the highest possible subtlety when targeting ads to increase their chance of being accepted and remembered by mobile users. That is why ScreenTonic has designed the STAMP™ technological platform that meets the specific requirements of mobile advertising.
STAMP™ takes account of all the mobile criteria, including:
Handset capabilities (especially in terms of audio, video, screen size and Java).
Portal format (WAP, XHTML, video, Java, rich media).
Information sent by the portals (bearer, user information and geolocation).
Capping
User scenarios.
No dedicated mobile sales team? ScreenTonic will take care of it.
ScreenTonic also provides mobile commercial brokerage services and sets up sales teams specialized in the mobile Internet. ScreenTonic offers an all-round sales solution: defining the inventory, marketing, managing orders, invoicing and customer relations, tracking results and sharing revenues.
The relationship of trust forged with advertisers and media agencies over the years guarantees a maximum fill rate.
Simple, three-stage implementation.
1 - Definition of the ad specifications: ad formats, available space, ad content, price scale, reporting and process
2 - Technical testing: deployment of the STAMP™ technology The platform can currently be accessed in hosted and ASP mode, and is extremely configurable and scalable. Consequently, ScreenTonic is capable of providing a high level of customization, bolstered by an operational, robust platform.
3 - Marketing : ScreenTonic works with a well-stocked portfolio of traditional advertisers and mobile service publishers in search of new media spaces.Their ads are submitted to the portals for approval when required. ScreenTonic provides reports at each stage of the sales management process for the inventory.
A constraint-free solution.
The ScreenTonic advertising solution requires no investment from carriers and portals, and calls for only a minimum level of technical involvement.