Fresh Terrain

The growth of the mobile internet is starting to bring more business for mobile ad networks.  But the platform requires different skills to online.

Screen Stalkers

Earnings from Web 2.0 could be peanuts compared to what’s ahead for mobile ads.

In China, boys design dream cars; in the United States, girls color-coordinate their cosmetics; and in the United Kingdom, both boys and girls watch soap operas. And everybody does it on cell phones – and all for free because it is funded by advertising and marketing budgets.

Die Werbung erreicht das mobile Internet

Mit dieser Entwicklung könnte sich das "Mobile Web" endlich zu einer realistischen Plattform für Marken gemausert haben, die dort ihre Werbeanzeigen an die Verbraucher übermitteln können und dem gesamten Channel damit einen Aufwärtsschub versetzen dürften.

Cell Phone Advertising Finally Taking Off

With internet advertising firmly established, all eyes now turned toward cell phones and their “enormous” potential, according to some.

The mobile phone: the advertiser's new El Dorado

Coca-Cola has taken the plunge. The US soft drinks giant has broadcast its "Coke Side of Life" ad campaign on...

Mobile Advertising

Mobile advertising is taking off, but brands aren't gravitating only to operator portals. They're also keen to explore the growing number of off-portal sites that are flourishing just under the radar. These boast sharp focus, attractive demographics and loyal audiences.

Internet advertising to overtake newspaper ads

Internet advertising is set to overtake national newspaper advertising in the UK by the end of the year, WPP media buying division Group M predicted yesterday.