Lack of mobile inventory leaves advertisers hungry

Mobile portal publishers including Vodafone and ITV are scrambling to create new inventory in a bid to meet demand from advertisers.
Site owners have reported their inventory is sold out as advertisers and agencies embrace mobile.

Fresh Terrain

The growth of the mobile internet is starting to bring more business for mobile ad networks.  But the platform requires different skills to online.

Screen Stalkers

Earnings from Web 2.0 could be peanuts compared to what’s ahead for mobile ads.

In China, boys design dream cars; in the United States, girls color-coordinate their cosmetics; and in the United Kingdom, both boys and girls watch soap operas. And everybody does it on cell phones – and all for free because it is funded by advertising and marketing budgets.

Virgin Mobile looks again at banner ads

It will deploy banners across the Virgin Bites portal. Mobile ad agency Screentonic will provide the platform. Virgin Mobile is rolling out banners ads across its portal, apparently putting earlier concerns aside.

Mobile Video : brought to you by…

As the noise around mobile advertising continues to build, sector giant ScreenTonic told ME that the days of pay-per-download for video is numbered…

Doubleclick: leader or loner in mobile ads?

ScreenTonic Nominated

Mobile advertising company ScreenTonic has been nominated by the GSM Association for its STAMP platform in the ‘Most Innovative Mobile Application or Content’ category…

Ads arrive on the mobile internet.

The mobile web has, at last, become a realistic platform for brands to deliver their ads to consumers and boost the channel as a whole.

Cell Phone Advertising Finally Taking Off

With internet advertising firmly established, all eyes now turned toward cell phones and their “enormous” potential, according to some.

The mobile phone: the advertiser's new El Dorado

Advertisers, porn film makers and creators of games of chance all swear by the mobile phone. Coca-Cola has taken the plunge. The US soft drinks giant has broadcast its "Coke Side of Life" ad campaign